Ten Thousand is a high-performance athletic wear brand for men, known for its minimalist designs and uncompromising quality. Each piece is crafted with premium, durable fabrics and tailored to support intensive training.
I played a key role in supporting and evolving the brand by developing dynamic performance marketing assets and print collateral. My work helped drive brand cohesion across digital and physical channels, elevating Ten Thousand’s presence in the athletic wear industry.
TEAM:
Design: Thomas Sloan
Creative Direction: Josh Lebowitz
Sign of Strength is an anthemic campaign highlighting four athletes with unique perspectives on what strength means to them beyond training. Whether it be through patience, consistency, community, or mental toughness, they embody the Better Than Yesterday ethos, striving towards constant improvement in every aspect of their lives.
The campaign strategically shifted the narrative around athleticism, presenting it in a more disciplined, focused, and nuanced light rather than the traditional, high-energy, aggressive portrayal often seen in fitness marketing. The campaign was executed across e-commerce and digital marketing channels with the goal of deepening consumer connection to the brand and driving sales.
Individual athlete videos and full campaign deliverables available upon request.
TEAM:
Art Direction & Design: Thomas Sloan
Creative Direction: Josh Lebowitz
Strategy & Copy: Josh Muhlbaum
It’s not just the physical. It’s not just heavier weights or faster mile splits. Strength isn’t the goal, but rather the chase itself. It’s the day-in, day-out grind, the pursuit of something better. Strength comes in many forms; it’s an attitude, a mindset, and an unrelenting dedication to growth - no matter what you’re chasing.
A multi-day event developed in partnership with Brian Mazza and HPLT, representing the ultimate manifestation of the Ten Thousand brand. Through immersive community workouts, exclusive product presentations, and live keynote discussions - all designed to foster connection through shared experience.
TEAM:
Design: Thomas Sloan
Brand Design & Creative Direction: Josh Lebowitz
